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Tinder’s Future of Dating Report 2023 reveals that 75% of Gen Z believe they are challenging the dating and relationship standards that were passed down to them 3. LONDON -
Tinder gutschein 2022. Tinder’s Future of Dating Report 2023 reveals that 75% of Gen Z believe they are challenging the dating and relationship standards that were passed down to them 3.
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LONDON - MAY 22, 2023 - Tinder, the world’s most popular dating app, launches today its Future of Dating Report 2023 which reveals that 18-25-year-olds (Gen Z) are supercharging dating in a way that no previous generation has done before them. 69% 3 of Gen Z believe that they are the ones to refresh dating standards for the future and more than half of millennials agree that dating is healthier for 18-25 year olds today than it was when they were the same age! 2. “A Renaissance in Dating, Driven by Authenticity” is the second Future of Dating Report from Tinder, following the original report from 2021, which exposed new dating trends influenced by the pandemic. With a return to a new normal over the past year, this year’s report highlights nine trends, built on three broad themes: Inclusivity, Technology and the overarching theme of Authenticity. “In 2023, Tinder is largely used by Gen Z. This is a group that continues to influence society and challenge constrictive norms in the most profound of ways. No other generation has made such a huge impact on the workplace, retail consumption, technology, politics and culture,” says Faye Iosotaluno, COO at Tinder. “It is this generation that we believe are driving the most change that we’ve ever seen in how we date, who we date and what dating actually is.” Authenticity with a capital A. Authenticity is now front and center in dating, openness, mental well-being, honesty and respect are key players in this new landscape. 80% of 18-25 year olds agree that their own self-care is their top priority when dating and 79% want prospective partners to do the same 1 . Even more interesting, close to 75% of young singles say they find a match more attractive if they are open to working on their mental well-being. 3. Gen Z is prioritizing value-based qualities such as loyalty (79%), respect (78%) and open-mindedness (61%) over looks (56%.) 4 And with a take-it-or-leave-it attitude, they are fine to leave any situation if that means being true to themselves. Tinder’s Global Relationship Insights Expert, Paul Brunson, refers to this as ‘all or nothing dating.’ The value of real connection and presenting their ‘true selves’ is high on Gen Z’s agendas when it comes to dating. Judgment needs to be clear and, therefore alcohol, or the lack of it, is playing a crucial role in dating today. 72% of Tinder members confidently proclaim on their profile they don’t drink or only drink occasionally. 5. Influenced by the pandemic, time is valued. From ‘errand dating’ to ‘stack dating’, 51% of Gen Z agreed that they’re open to new ways of fitting dating around their daily schedules. 3 Over two-thirds (68%) of surveyed Tinder members say they use the app while at work and Tinder Work Mode is visited every 4 seconds. 8. Dating games are definitely not for Gen Z! Tinder has seen first-hand that 18-25 year olds are 32% less likely to ghost someone than those over 33. 7 Additionally, 77% of Tinder members reply to a match within 30 minutes, 40% respond within five minutes and over a third reply immediately. 7 This is further reinforced when comparing how millennials viewed dating 10 years ago: three in four 33 to 38 year olds (73%) agreed that dating games – like playing hard to get, giving mixed signals, playing the field– were all accepted as “normal” when they were between 18-25 years old. 2. So what does this mean for marriage? Although this isn’t at the top of Gen Z’s wish list. Paul Brunson believes that “Gen Z will have the most successful marriages yet. Why? Because they’re investing in emotional well-being and clear communication.” Inclusivity is limitless. Gen Z is challenging long standing views of sexuality, gender and also ethnicity, culture and geographical restrictions.