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Article about single women on the rise:
This has created a new target for advertisers and brands: single women with disposable income. For the first time single women hold a sizable amount of social, political, and economic capital. We'll explore these new trends in marriage and partnership, and how businesses are adapting to them.
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Guests include Bella DePaulo, author of ",Singled Out: How Singles Are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After",, Chavie Lieber, senior reporter at Racked, Lisa Bonos, writer and editor for The Washington Post's Solo-ish, and Brittany Manson, creator of Alone in Atlanta. The Economy Of Single Women. The number of unmarried people in the United States is on the rise, as more Americans are making the decision to marry later in life — if at all. This has created a new target for advertisers and brands: single women with disposable income. For the first time single women hold a sizable amount of social, political, and economic capital. We'll explore these new trends in marriage and partnership, and how businesses are adapting to them.
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