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Posted: Mon Mar 02, 2026 9:09 pm
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Article:
Modern Dating as a Black Woman. Sarah Adeyinka-Skold, GR’20, on digital dating and its impact on gender and racial inequality. Thursday, August 15, 2019.

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By Katelyn Silva. Share. Sarah Adeyinka-Skold, GR’20. It’s not easy to be a Black woman searching for a romantic partner, says Sarah Adeyinka-Skold, a doctoral candidate in the Department of Sociology. Even though today’s romance landscape has changed dramatically, with the search for love dominated by digital dating sites and applications like OKCupid, Match, and Tinder, racism remains embedded in modern U.S. dating culture. As a woman of Nigerian descent, Adeyinka-Skold’s interest in romance, particularly through the lens of gender and race, is personal. In high school, she assumed she’d go off to college and meet her husband. Yet at Princeton University, she watched as white friends dated regularly, paired off, and, after graduation, oftentimes got married. That didn’t happen for her or the majority of a subset of her friend group: Black females. That realization launched a research trajectory. “As a sociologist who is trained to notice the world around them, I realized quickly that a lot of my Black friends weren't dating in college,” says Adeyinka-Skold. “I wanted to know why.” Adeyinka-Skold’s dissertation, titled Dating in the Digital Age: Sex, Love, and Inequality," explores how relationship formation plays out in the digital space as a lens to understand racial and gender inequality in the U.S. For her dissertation, she interviewed 111 women who self-identified as White, Latina, Black, or Asian. Her findings are still emerging, but she’s uncovered that embedded and structural racism and a belief in unconstrained agency in American culture makes it harder for Black women to date. For starters, place matters. Dating technology is generally place-based. Take Tinder. On the dating app, an individual views the profiles of others within their preferred number of miles. Swiping right implies interest in another person’s profile. Adeyinka-Skold’s research finds that women, regardless of race, felt that the dating culture of a place impacted their romantic partner search. Using dating apps in New York City, for example, versus Lubbock, Texas felt drastically different. “I heard from women that different places had a different set of dating norms and expectations. For example, in a more conservative area where there was a greater expectation for women to stay home and raise children after marriage, women felt their desire for more egalitarian relationships was hindered. With the limitless choices that digital dating provides, other places tended to stress more casual dating,” she explained. “Some women felt like, ‘I don't necessarily adhere to those norms and as a result, my search feels more challenging’.” For Black women, the ongoing segregation of the places in which romance occurs can pose increased barriers. “Residential segregation is still a huge problem in America,” Adeyinka-Skold says. “Not everyone is going to New York City, but we have these new, up and coming urban professional centers. If you are a Black woman who's going into those places, but only white people are living there, that might pose an issue for you as you search for romantic partners.” Part of the reason why residential segregation can have this kind of impact is because research shows that men who are not Black may be less interested in dating Black women. A 2014 study from OKCupid found that men who were not Black were less likely to start conversations with Black women. Black men, on the other hand, were equally likely to start conversations with women of every race. “Results like these use quantitative data to show that Black women are less likely to be contacted in the dating market. My research is showing the same results qualitatively but goes a step further and shows how Black women experience this exclusion” says Adeyinka-Skold.